The Truth About Affiliate Marketing

If you’ve spent time on Facebook, Youtube, Tiktok, and other platforms, you’ve likely seen dozens if not hundreds of “gurus” making big promises about affiliate marketing. All of them, with few exceptions, are selling expensive courses.

Here’s the problem – these self-proclaimed experts throw around big numbers, and they make their courses sound like the roadmap to the big numbers. Affiliate marketing IS a legitimate way to make A LOT of money, but it is NOT a get rich quick endeavor.

Building an Audience Takes Time

Building an audience via social media and website traffic takes time. Building an email list takes time. For some, it takes less time than others, but it does not happen overnight. So when you see these “six months to 50!” courses, proceed with caution.

Additionally, successful affiliate marketing requires a fair amount of trial and error, with a focus on continuous improvement. According to SEO powerhouse Ahrefs, “it takes around¬†six to 12 months to start earning money as an affiliate marketer¬†and around two years to earn enough money to quit your day job.” Keep that in mind when you see hustlers and peddlers on Tiktok making big promises.

Are Courses Worth It?

It seems like everyone is selling a course these days. I have mixed feeling about courses. On one hand, a great information is available for free, but it takes TIME to find the right information. A good course or e-book offers value by saving time and/or providing information that isn’t easily accessed. I can say with a fair amount of confidence that there are A LOT of courses out there that are simply not worth the money.

About That Pinterest Trick

Scores of Youtubers and Tiktokers have posted videos about “making money in your sleep” by using Pinterest to promote affiliate products. They make it sound easy, but it is not. Pinterest success require ongoing effort to build a following.


Again, affiliate marketing is 100% legit, but it is not easy. Don’t fall for promises of quick cash, and you’ll be alright!

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